E-Commerce Website Development on BigCommerce Platform
Get A Quote
Venue Marketplace Bigcommerce
Custom Project Overview

E-Commerce Website Development on BigCommerce Platform

Overview

This project involved designing and developing an advanced e-commerce website on the BigCommerce platform. We aimed to create a seamless, user-friendly online shopping experience while integrating essential APIs and fulfilling specific client requirements.

Talk to Our Expert

Client Requirements

1. General Website Features
  • User-friendly and responsive design for desktop, tablet, and mobile.
  • Fast-loading pages with optimized performance.
  • SSL certificate for secure transactions.
  • Multilingual and multi-currency support (if required for global sales).
  • Customizable homepage layout with banners, featured products, and categories.
2. Product Management
  • Support for bulk product upload and updates.
  • SKU management, inventory tracking, and low-stock alerts.
  • Product variations (e.g., size, color) and options.
  • Product categories and subcategories with filtering and sorting options.
  • Rich product descriptions with images, videos, and downloadable files.
  • Advanced search functionality with autocomplete and faceted search.
3. Shopping Cart and Checkout
  • Persistent shopping cart to save items for future visits.
  • Guest checkout option alongside account creation.
  • Support for multiple payment gateways (e.g., PayPal, Stripe, Apple Pay).
  • Customizable shipping options, including real-time carrier rates.
  • Taxes calculated automatically based on location.
4. Marketing and Promotions
  • Discount codes, coupons, and gift cards.
  • Upselling and cross-selling features.
  • Product reviews and ratings for customer feedback.
  • Integration with email marketing tools like Klaviyo or Mailchimp.
  • Abandoned cart recovery emails.
  • SEO-friendly URLs, metadata, and structured data support.
5. Customer Management
  • Customer accounts with order history and wishlists.
  • Personalized product recommendations.
  • Loyalty programs or reward points.
  • Customer segmentation for targeted campaigns.
6. Analytics and Reporting
  • Dashboard with sales, orders, and customer insights.
  • Detailed reports on product performance, traffic, and revenue.
  • Integration with Google Analytics and Facebook Pixel.
7. Integrations
  • Integration with third-party tools for inventory, CRM, or ERP.
  • Marketplace integrations (e.g., Amazon, eBay, Amazon. Ebay , BestBuy , Apple, Walmart).
  • Social media shopping integration (e.g., Instagram, Facebook Shops).
  • Seller Integration: For multivendor Marketplace.
  • SEO Optimization: Enhancing visibility on search engines to drive organic traffic.
  • Price Shape Setup: Configuring pricing strategies.
  • Klaviyo Automation: Automated emails, SMS, and mobile-friendly formats.
  • Speed Optimization: Ensuring fast loading times for an enhanced user experience.
  • Cloudflare Integration: Added security and performance enhancements.
8. Security and Compliance
  • PCI-compliant payment processing.
  • Data privacy and GDPR compliance.
  • Secure admin and user authentication.
9. Scalability and Support
  • Support for high traffic and large product catalogues.
  • 24/7 customer support from BigCommerce.
  • Regular updates and maintenance options.

What We Did

General Services

  • Migration to BigCommerce
  • Custom Theme Design
  • Custom Theme Development
  • Site Optimization & Support Services

Custom Features

  • Custom Slide Out Menu
  • CTA Enhancements
  • "Log in for Pricing" Feature
  • Product Option Tooltips
  • Frequently Bought Together
  • Add-to-Cart Upsell
  • Quick Order and Reorder

Best-in-Class

  • Mobile Friendly
  • Custom UX Enhancements
  • "Base Theme"
  • ThemeBridge Staging

Custom - Featured, Bestselling and New

We have developed a new feature on our website called "Custom - Featured, Bestselling, and New Product" sections, designed to enhance your shopping experience. This feature lets you quickly discover top-rated, trending, and newly added products in one place.

Product Landing Page Enhancement

We designed an enhanced "Product Landing Page" to elevate your shopping experience. The updated page now includes multiple size options, color variations, and flexible payment methods, providing more choices and convenience.

Add-to-Cart Upsell

We have designed an intuitive "Add to Cart" section on the category page, making it easier than ever for customers to shop. This enhanced feature allows users to effortlessly select product options (such as size, color, or quantity), add items to their cart, and choose to either proceed to checkout or continue browsing.

The Process

  • 1. Discovery & Planning: Collaborated with the client to gather requirements and define the project scope.
  • 2. Design & Development: Created a custom BigCommerce design with a user-friendly interface and responsive layouts.
  • 3. API Integrations: Integrated key tools like Webkul, Klaviyo, ShareASale, and GA4 for advanced functionality.
  • 4. Customization: Implemented features like scroll-down desktop menus, pricing logic, and category adjustments.
  • 5. Testing & Optimization: Performed rigorous testing to ensure site speed, security, and functionality.
  • 6. Launch & Support: Successfully deployed the website and provided ongoing support for updates and enhancements.

Site Customization and Enhancements

  • Custom Design: Tailored design reflecting the brand’s identity and values.
  • Category Optimization: Ensured a well-organized product catalog for easy navigation.
  • Enhanced Performance: Speed optimization for a seamless shopping experience.
  • User Engagement: Automated workflows for email and SMS using Klaviyo.
  • Affiliate Marketing: Enabled a new revenue stream through ShareASale integration.
  • Security Measures: Cloudflare setup for enhanced site security and performance.

Technology Used

Platform: BigCommerce

APIs: Webkul, Klaviyo, ShareASale

Analytics: Google Analytics 4 (GA4)

Security: Cloudflare

Optimization Tools: Speed optimization plugins and scripts

The Results

The newly designed BigCommerce website delivered an enhanced user experience, improved site functionality, and better overall performance.

Increased site speed and responsiveness.
Improved customer engagement through chatbot and automation tools.
Boosted sales through optimized pricing, cross-selling, and affiliate marketing.
Enhanced data tracking and decision-making with GA4 setup.
Strengthened security and scalability for future growth.

BigCommerce Solutions

Front-End Development

  • Headless Commerce Leverage a powerful back-end commerce engine to craft unique and innovative shopping experiences across any platform.
  • B2B Commerce Deliver an exceptional B2B e-commerce experience with features like automated customer and pricing segmentation, punch-out capabilities, purchase orders with net payment terms, user role management, and seamless integration with ERP, OMS, and CRM systems.
  • Wholesale Enhance SEO and provide an optimized customer experience for all client segments with built-in wholesale functionality on both the front and back end.
  • Omnichannel Commerce BigCommerce partners with industry leaders like Facebook, Amazon, Google, PayPal, and Square to ensure customers can adopt the latest sales capabilities across all channels. Pre-built integrations with Amazon, eBay, Facebook, Instagram, Pinterest, and Google Shopping make it easy to manage and sell across platforms from a single dashboard.
  • International Expansion Expand your global reach with localized site content, currencies, and sales channels tailored to international markets.

The Action Industries team dedicates itself to exceeding the expectations of their B2B customers, offering a comprehensive selection of high-quality products, outstanding customer service, and commitment to continuous enhancement. The move to BigCommerce has laid a solid foundation for better performance and e-commerce growth, positioning Action Industries as a pioneering force leading through change in the industrial sector.

Are you in the market for a brand-new BigCommerce store design, looking to migrate from another platform, or need to refresh your current site? We’re an Elite BigCommerce Partner ready to help you take your online store to the next level of growth. Let us bring your vision to life!

Case Studies

Discover our growing portfolio of digital products and technology solutions that accelerate business transformation for global enterprises and SMBs from different verticals.

E-commerce

E-commerce Website Redesign for Fashion Retailer

We offer a comprehensive range of cloud-native application services designed for large-scale distributed systems.

View Case Study
Technology

Corporate Website Development for a Tech Startup

The client lacked a professional website and struggled to communicate their value proposition effectively.

View Case Study
Restaurant

Responsive Website Design for a Small Business

The client's website was difficult to navigate on mobile devices, resulting in a poor user experience and lost opportunities.

View Case Study